WINTER PARK, Fla.--(BUSINESS WIRE)--Identity Theft News: Guard Dog, Inc. (Pink Sheets: GRDO - News) today announces the long-awaited launch of Guard Dog ID’s line of upgraded products and features formulated to provide the most comprehensive identity theft solutions.

Feature enhancements were carefully crafted to highlight the Company’s primary purpose as an ID protection company: educating consumers, identity theft detection, and effective, prompt identity restoration. These upgrades, layered onto existing core services, provide members with a $1,000,000.00 insurance policy and the ability to access on-demand credit related information such as single and tri-bureau credit reports - including scores - on a customized basis. Members additionally benefit from advanced non-credit monitoring including Quick Cash or Pay Day Loans, National Change of Address, Sex Offenders Reports, Court Records, Social Security Number trace, the consistent scanning of online identity theft rings for matches to their information, and more. All monitoring solutions will provide customizable alerts that can be instantly accessed within an upgraded secured membership dashboard.

“This very significant milestone has secured our new position. These advancements have elevated our solutions to a level that finally allows us to look back at our competitors. Launching these enhancements has propelled Guard Dog ID’s ranking to the new standard and premier choice for comprehensive Identity theft solutions,” sites James Watson, President and CEO of Guard Dog Inc. “We are already receiving positive feedback from multiple corporate and educational clients who are motivated to offer identity theft protection solutions to their employees, customers and students.”

Members will also benefit from advanced design, creating a friendlier user experience on both visitor and member interfaces. Additions include upgrades to the enrollment forms, user control panel, product tours, illustrations, and a detailed explanation of procedures. Increased educational resources via user-friendly online guides and tutorials will provide in-depth information on shielding an individual and their families from the threat of identity theft. These resources were structured to support an increased audience reach to users who would otherwise not understand the benefits of such protection services.

Advanced security procedures also pave the way to enter agreements with corporations and universities by including identity validation during enrollment, storage of all private customer data in an SAS70 Type II audited facility, and unique segregated accounts for individuals. This ensures only the specific end-user has access to their credit information, regardless of whether it is a family, corporate-sponsored, or student account.

Kendra Todd, Spokesperson and Board of Director member of Guard Dog Inc. stated, “I have personally experienced the product enhancements, and there is no doubt they will provide members with real peace-of-mind. These advancements have opened the door for me to participate more frequently in hands-on activities and events, penetrate major accounts, and forge new partnerships as the community-at-large voice for Guard Dog ID’s national awareness campaign.”

Because Guard Dog Inc. is a publicly traded company, Kendra Todd and other members of ‘Team Guard Dog’ will also focus on raising awareness within the investment community. This process includes participating in multiple radio interviews as well as delivering customized Guard Dog Inc. newsletters and emails that cater to the financial and investment communities. Additional information will be released as each of these evolves.

The first interview will take place with Shawn Andreas, VP of Marketing, and Kendra Todd this Thursday, June 3, 2010, at 2:30 p.m. EDT on StockGoodies Radio. Interview topics will include Mr. Andreas and Ms. Todd’s personal outlook on the future of the company and how Guard Dog ID’s new product lines compare to other services on the market. It can be heard live at http://www.blogtalkradio.com/stockgoodies, and will be replayed on the live radio show at 8:00 pm EDT the same evening, same link. It will also be available at http://www.stockgoodies.com and the Guard Dog Inc. Investor Relations Page.