
Business Description
The product is a website www.15SOF.com with the capabilities to instantly create contests and pay out prizes to winners who have entered our wide variety and ever changing contests. The product has been live and active in beta status since July, 5 2009. The site is running active contests in video and images.
You can access site here: www.15sof.com.
We have successfully tapped into people?s obsession with talent contests and their desire to be the object of fame via member submitted video and image entries, and merged these two interests into one popular consumer focused website.
The product can enable multiple contests in digital forms: videos, audio, mobile content, music and pictures. The Company does not offer one contest, but rather operates an entire system which can manage thousands of simultaneous contests, each with thousands of entries.
We currently offer the latest social media features and will be adding many more mobile features so our users can access www.15sof.com from as many devices as possible.
Contact Info

LATEST NEWS
July 15, 2011 06:00 AM Eastern Daylight Time
Guard Dog Inc. Announces Record Second Quarter Numbers
MELBOURNE, Fla.--(BUSINESS WIRE)--The Chief Executive Officer of Guard Dog Inc. (Pink Sheets: GRDO), John Bonaccorso, announced today, in the quarter ending June 30, 2011, the company's website, www.15sof.com, set record numbers over Q1, 2011.
"With the rollout of these new features, we expect to announce national brand advertisers and major partners in the upcoming weeks, based on current business development activity"
The Company booked significant advertising revenue for Q3. This revenue is based on visitors, page views and a higher than average time on the site which advertisers crave. Revenues are earned on advertising, sponsorships and partnerships. Like many of the emerging video and personalized web properties exploding in growth, Guard Dog expects to add new revenue producing features. "With the rollout of these new features, we expect to announce national brand advertisers and major partners in the upcoming weeks, based on current business development activity," says Mr. Bonaccorso.
With most of a new management team, revenue and financing in place, Mr. Bonaccorso looks to 2012 as the "breakout" year for 15sof.com. "Since inception, most of our growth was due to the pure "peer to peer" friendly, yet competitive talent contest business model we operate quite efficiently," says Mr. Bonaccorso. "With many of the key pieces in place, especially financing, I expect the next nine to twelve months to exceed the growth rate the Company has achieved to date. This past growth was accomplished with minimal cost and effort. As we bring our new expertise to the Company, we expect to see quite rapid adoption."
Virtually everyone looking for their star to shine, whether it is pure artistic talent, insane physical feats or just creative people looking for attention, the Company fills this need.
The Guard Dog Inc. website (15sof.com) may include forward-looking statements related to Guard Dog Inc. that involve risk and uncertainties, including, but not limited to, member services, the management of growth, market acceptance of certain products and other risks. These forward-looking statements are made in reliance on the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. For further information about these factors that could affect Guard Dog Inc. results, please refer to the Company's filings with the OTCMARKETS. Prospective investors and shareholders are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.

15 SECONDS OF FAME

15 SECONDS OF FAME Social Media Links Here
15 SECONDS OF FAME AND CURVE DETROIT
3 Top Execs and Founding Partners at Curve Detroit Ad Agency are on the Management Team of 15 Seconds of Fame
REALITY DIGITAL POWERS 15 SECONDS OF FAME
PAST 15SOF PRESS LINKS

Outstanding Shares: 1,826,998,068 (per TA 08/08/2011)
Authorized Shares: 5,950,000,000 (per TA 08/08/2011)
TA INFO:
Michael Ajzenman
President Madison Stock Transfer Inc.
PO BOX 290145
Brooklyn, NY 11229-0145
msti@verizon.net
info@madisonstocktransfer.com
tel: 718-627-4453
fax: 718-627-6341
http://www.nexport.com/company.cfm?company=5052814_Madison_Stock_Transfer_Inc_Stock_Bond_Transfer_Agents_Brooklyn_NY


GRDO PUBLIC FILINGS, FINANCIALS AND STATUS HERE
15 SECONDS OF FAME

SENIOR MANAGEMENT BIOS
BOARD MEMBERS
The Board of Directors will consist of experienced veterans of commercial software, Internet, social media marketing, entertainment, fund & equity management and Fortune 500 sectors.
John Bonaccorso, CEO, is the developer of the original concept of the two year old Company. John was recently the founder and CEO of The 9thXchange, Inc. Established in 2004, The 9thXchange created the world's first all-inclusive auction and rental platform for digital files. John brings over 20 years of entrepreneurial, management, marketing, sales and start-up experience to 15 Seconds of Fame Corp. He was founder of two venture backed Internet technology companies (including e.Port Networks, who received a groundbreaking partnership with Apple Computer).
Cynthia Francis, is currently the CEO Reality Digital. As a proven leader in enterprise-scale digital media technology and services, Reality Digital provides the building blocks to help businesses build, manage, publish, distribute and monetize video and social media communities on the web. Ms. Francis is a serial entrepreneur with extensive experience building and leading pioneering companies in digital media management and online media technologies. She has served as Chief Operating Officer for the Content Group and Chief Marketing Officer / VP of Business Development for eMotion, Inc., as well held positions at Apple and Eagle River Interactive. She is a well-respected leader in her industry and a frequent speaker at events such as Under the Radar, Digital Hollywood, DPAC, NAB, OMMA and more. Cynthia holds two degrees from the University of California at Berkeley.
David A. Rosenfeld, CPA, has over 20 years experience in corporate strategy and financial operations. As CFO of a venture backed company, Mr. Rosenfeld participated in fund raising activities (both equity and debt) and participated in multiple M&A activities along with the normal finance and accounting functions of business plans, strategic planning, sales & executive compensation plans, contract negotiations (both customer and vendor), and building a financial information infrastructure to support the growth objectives of the company. Prior to this, Mr. Rosenfeld was actively involved in the growth of another technology company from $15MM in revenues to nearly $100MM in revenues. As part of this growth, Mr. Rosenfeld was responsible for the strategic and business planning activities, along with establishing and maintaining the performance metrics utilized by the senior management team to evaluate the company's performance versus its target. Other key activities included developing profit improvement programs, supporting the development of an initial public offering, and identifying and developing a team of superior financial analysts. Mr. Rosenfeld has been involved in the following industries: Telecommunications, Logistics, Software, Data Services, Simulation and Defense. Mr. Rosenfeld received his Bachelor's degree from Florida State University and his MBA from the University of Central Florida.
Charlie Wollborg, Social Media Director, is one of the leading minds in disruptive marketing - online and off. As a marketing strategist and creative director, he has helped Fortune 100 clients and start-up challenger brands to do business on the web - most notably, spearheading GM's first online owner loyalty platform, Ford's first internet car sales program and Guardian's first mobile applications. Charlie is the founding partner of Curve Connect, a social technology and marketing firm in Detroit, the curator of the TEDxDetroit Conference and the developer of Motor City Connect, Michigan's largest social network. He is a sought after keynote speaker on the topics of social media, innovation and branding.
Guard Dog Inc. (Pink Sheets: GRDO) is proud to announce the addition of Peter Kirsch to our Board of Directors.
With more than 20 years of exceptional business experience and an impeccable reputation, Mr. Kirsch recently served as Chief of Staff for the Offices of James V. Kimsey, Founding CEO and Chairman Emeritus of America Online. Mr. Kirsch oversaw all operations from private investments, venture capital, and diplomatic relations to international philanthropy. His responsibilities included portfolio management of investments and companies, ranging from start-up technology companies to entertainment companies to government services companies in the security industry.
His experience is wide ranging. Before joining Kimsey, Mr. Kirsch was President of Platformix, Inc., a Northern Virginia based "start-up" company providing web based applications, where he helped raise more than $5M. Mr. Kirsch also served on the staff of the American Society of Landscape Architects for 11 years, including four as their CEO, leading ASLA through explosive growth with the purchase of two private companies and their 100 year anniversary in which they developed and implemented more than 100 inner city planning and community development projects across the country. In addition, Pete chaired the Advisory Committee for Longstreet Partners investment activities and provides counsel on a variety of matters for the Firm.
While Mr. Kirsch is extremely involved in the business world, he is also very active in philanthropic and international work. This included oversight of the International Commission for Missing Persons (ICMP) for the United States Department of State. In addition, Mr. Kirsch works with many non-profit organizations which include: Board of Advisors, America's Promise; Board of Directors, Treasurer, BoardSource; Board of Directors, Washington Scholarship Fund; and Board of Directors, Greater DC Cares. In fact, Mr. Kirsch has traveled to Bosnia where he advised the International Commission for Missing Persons (ICMP) for the U.S. Department of State, which raised more than $10M to assist in the identification of more than 40,000 missing in the Balkans. He also traveled to Iraq to assess and create the framework for ICMP building a program in Iraq.
As you can see, he is quite an extraordinary individual and someone we are extremely excited to have helping us grow this Company to our full potential.

CEO Bonaccorso LinkedIn
New CEO of GRDO John Bonaccorso past interviews
Tom Zahner Creative Director
NEWS INTERVIEW IN MAY WITH CHARLIE WOLLBORG--FOUNDING PARTNER OF CURVE DETROIT AND GRDO DIRECTOR OF STRATEGY AND BOARD MEMBER